AVS Welcomes Ash Goyal as Regional Sales Manager and Promotes Martin Strom to UK Director

30 November, -0001


Advanced Valve Solutions (AVS) is thrilled to announce two significant developments within its UK operations, marking a pivotal moment in the company's growth trajectory. Ashish Goyal, fondly known as Ash, has joined AVS as the Regional Sales Manager for central England, while Martin Strom has been promoted to the role of UK Director.

Ash Goyal brings a wealth of experience to his new position, having traversed various sectors including consultancy, technical sales, product management, and strategic marketing across the United Kingdom, Germany, and Switzerland. With an inherent engineering curiosity, Ash thrives on comprehending processes and unravelling the root causes of challenges. His innovative mindset propels him to explore solutions beyond the conventional, delivering both technically and commercially viable outcomes for his customers.

Ash seamlessly blends technical acumen with business insight, a skill highly valued in his customer-centric approach. Fluent in multiple languages, including English, German, and three Indian languages, Ash is committed to continuous learning, currently expanding his linguistic repertoire to include French. Beyond his professional endeavors, Ash finds joy in cooking, appreciating music, and engaging in social activities.

We are thrilled to welcome Ash to the AVS UK team and eagerly anticipate the positice impact he will bring to our customers through his unique blend of technical prowess, innovation, and business acuity. 

In another development, we are happy to announce the well-deserved promotion of Martin Strom to the role of UK Director for Advanced Valve Solutions (UK) Ltd. Over the past decade, Martin has consistently exceeded expectations in technical sales across the southern UK region. His exceptional combination of technical expertise and commercial acumen, coupled with an infectious enthusiasm, has set a high standard for the UK sales team.

Martin's success in addressing market needs for steam conditioning and isolation valves for power generation plants including combined cycle gas turbine, waste-to-energy, and biomass plants positions us well for new ventures, such as combined heat & power plants, district heating, petrochemical, pulp & paper, and anywhere requiring steam and water valves. Outside of work, Martin is an avid cyclist, often embarking on long-distance adventures with fellow members of the global AVS team.

These appointments signify AVS's commitment to strengthening its presence in the UK market and delivering unparalleled solutions to its customers. With Ash Goyal leading the central England region and Martin Strom at the helm as UK Director, AVS is poised for continued growth and innovation in the realm of valve solutions.

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